The rules restrict how products can be promoted, the language that can be used, and the imagery that can be shown. It also notes that all booth des and Find a cute boyfriend must be submitted for prior approval.
The rest of the document, which was created with input from some exhibitors, like sexual wellness company Lora DiCarlo, mostly focuses on sexual language and visuals. Lovense came to the show to demonstrate the Taurus dating scorpio woman 2, its Bluetooth-connected male suction device, which can be paired with a VR experience.
Escaler says Lovense is known within the sex toy industry, but coming to a broader audience show meant preparing materials that people who might not know about sex tech would understand. The most common question the team gets is what their product does.
During my two hours on the floor, the booths seemed to be doing well. One exhibitor, Satisfyer, gave away free products every hour, which it said was hugely popular, with people lining up around the booth.
Although sex tech is only officially allowed this year, one company — OhMiBod — has somehow made it on to the show floor for a decade, despite a broader ban. The CTA has never explained why it granted this exception.
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